Build your AI search strategy

// Step 2. Research

Establish a baseline

Where do you stand today? Pull a real starting score, or link out and enter the numbers yourself.

Don't have numbers? Run Retrieval Readiness and Citation Gap first, then bring them back here.

// Step 3. Approach

How will you win?

Pick one or two approaches, the lens the tactics get ranked through. Two is a maximum, not a target.

// Step 4. Tactics

Select your tactics

Ranked by fit to your challenge, your approach, and impact-vs-effort. Recommended ones are pre-selected up to your resource cap, toggle any of them. Minimum 3.

// Step 5. Scenarios

Frame three scenarios

Describe what conservative, moderate and aggressive execution looks like, in scope and pace, not traffic. This plan sets no traffic forecasts; progress is measured by citation share and accuracy per engine.

// Step 6. Export

Your strategy document

Assembled from everything above. Copy it into your docs, your deck, or a brief for the team.